Hey, I’m Stephanie!
Launch Copywriter & Strategist helping you boost your course enrollment with words that come from the heart.
Course launches happen around us all the time.
Scroll through Instagram for twenty seconds and you’re bound to see at least one person in your newsfeed promoting a course or program. Inside your inbox is probably an email or two asking you to register for a webinar or workshop (that you know will promote a course or program at the end).
But it’s those posts raving about “six-figure launches” that really get your wheels a turnin’.
You might think, “If I just replicate what they did in their launch, I’ll have that kind of success too.”
But that’s not how launches work.
You’re unique. Your dream students are unique. So it only makes sense that the way you speak to them during a launch be unique too!
If you try to replicate what someone else is doing in their launch, you lose your voice in the process.
Everything about the way you’re launching feels off — for you and your dream students.
So, they scroll by your social posts, ignore your launch emails, and assume you’re just spouting the same “promotional launch junk” they see from everyone else. The kind of junk that makes them feel like a name on a list – not a human with a serious problem that needs solving.
It’s my mission to help you sell your course with launch copy that shows you care about the person on the other side of your promotions.
(Because I know you do.)
Copy that showcases your personality and expertise.
Copy that’s a clear representation of what you feel in your heart about the value your course contains.
Copy that leads to more enrollment by your dream students.
How is that possible?
Your Audience
I get to know your dream student through review mining, surveys, and interviews so that I know exactly what they’re thinking, feeling, and any reasons they would have not to buy. This information goes into the strategy and your copy so that your messaging does a better job of converting your audience into paying students.
Your Voice
How can I write like you when I’m not you? Valid question. I spend time reading through your content, watching videos, and listening to the way you explain things so that I can replicate that same language in your launch copy. If I don’t get it right the first time (which is normal), you can give me feedback and suggestions through my revision process.
My Expertise
Everything I write is backed by proven copywriting frameworks, research, and over four years of experience working on launches of all shapes and sizes. No more guessing what you should say or do to launch. No more replicating someone else. With me by your side, you’ll have the strategy and words that are 100% you and everything you stand for.
“Before working with Stephanie, I wanted to be consistent and nurture my email list, but every email took me hours to write! And with my upcoming launches, I already felt stressed just thinking about all the moving parts when it comes to email and social media marketing!
Ultimately, it cost me a lot of time and energy working on those things that I could have used for things that were in my zone of genius! With Stephanie’s help, I could actually get excited about my own launch instead of stressing about every little detail! I knew everything was taken care of, I was able to be consistent in nurturing and staying connected with my audience, while actually having time to work in my zone of genius!”
Alright, let’s get to the juicy part…
My business became a “thing” back in 2016 because I needed a way out of the corporate world.
A world that always made me feel guilty for taking time off work.
Staying home with sick kids. Bad. Taking a vacation. Bad. Taking care of my physical health. Bad. If I wasn’t at my desk 24-7, I was made to feel like the worst employee ever.
But, the real kicker came when I was at home on bed rest after a preterm labor scare. I got a letter in the mail saying that I was no longer an employee at the government agency I was with — my supervisor and coworkers totally unaware of the termination. (I was due to give birth two months later.)
True story.
That was the moment I decided the corporate world wasn’t for me.
Not if they’re going to dump me like that.
I’ve always loved writing, so my fingers got to work turning words into a career I could do from home.
What started as blog writing on UpWork for mere dollars, has now turned into working on major launch projects with entrepreneurs and creative spirits from all over the world. Clients who also want to turn their passions into a profitable career.
Most days you’ll find me typing away in my home office with my furry CEO, Ellie, by my side. Other days you’ll find me on the sidelines of my kids soccer games, out in my flower garden, or listening to the latest Dateline episode while cleaning my house.
Sounds weird, but I find the combo of true crime and cleaning a little relaxing.
