Copywriting

9 things you should know about your ideal student before launching a digital course

9 things you should know about your ideal student before launching a digital course

Your copy (the words you use to promote your digital course) is the only thing standing between your ideal student and your course. To uncover the “right words” to use in your launch copy, you need to spend some time on audience research. In this post I’m sharing a few research tips and questions to help you get started.

Using the buyer's journey to create content that gets you paid.

Using the buyer's journey to create content that gets you paid.

Getting no sales after spending weeks/months marketing your business? This could be because you’re promoting to an audience who isn’t ready to take action and buy. At least not yet. Keep reading to see how you can use the buyer’s journey to create content that helps you profit more, in less time.