Just because you create a course doesn't mean it will automatically start selling like hotcakes once you launch it.
Take one of my past clients, for example…
She spent months recording videos, creating perfectly designed worksheets and downloads, and making sure her Teachable site was pretty and easy to navigate. When it came time to actually launch her course – crickets.
She enrolled ZERO students and was crushed.
This same experience is the reason why so many digital courses never see the light of day. Here's something I want you to remember, just because your course launch flopped doesn't mean you're a failure.
Here's why you're NOT getting the enrollment you were hoping for:
Your course is about something your audience isn't interested in.
Audience research should be a top priority anytime you create a new course or offer for your business. Understanding exactly what your audience needs help with will allow you to create a course they can't resist. Ask questions. Get on calls with them. Have conversations that allow you to uncover what they're struggling with and what they desire most.
Once you get all that information, save it. You can then use those exact statements in your sales copy (things like emails and sales pages) to craft a message that's guaranteed to increase your course enrollment.
Your promotions are only focused on talking about the content inside your course, like Zoom calls and workbooks.
Going back to what I said about messaging…you want to make sure that your promotional copy focuses on the overall transformation your potential students desire most. Zoom calls and worksheets are great to have, but tell people how those things will improve their results.
Your students aren't enrolling because your course is full of "stuff." They're coming to you because they have a problem that needs solving. Make sure you're telling them how that's possible.
The price is all wrong.
One of the biggest sticking points I see with new courses is not knowing how to price them. If you price it too high, it could be financially out of reach for most of your audience. Price it too low, and it could give the impression that it's not valuable. And not worth buying.
I go into more detail about this money mindset and how to price your course in this blog post.
You're targeting the wrong audience with your messaging.
When you switch from offering 1:1 services to selling a digital course, the way you speak to your audience needs to shift. Your service-based clients are coming to you because they want you to take over and do things for them.
Those people coming to your digital course don't necessarily need that. They just want the techniques and strategies you're providing so they can do something for themselves. Again, it's so important to really understand what it is your audience needs from you.
I know it's frustrating to put your time, energy, and money into a course that flops. Especially when all you want to do is help as many people as possible.
Here's what you should do if you want to boost your course enrollment:
- Validate your course idea BEFORE launching or creating it.
- Focus your messaging on the outcome your course delivers…not the content inside it.
- Like Goldilocks, you need a price that's "just right" to get students to enroll.
- Perform market research to get specific about who it is you're talking to and what they need to hear.
Don't be hard on yourself if your course isn't selling as you planned. A few simple changes may be all you need to launch your course and start enrolling students.
If you're not sure what you should be doing as you launch your digital course, here's a FREE guide that can help:
